Privacy Policy
Last updated: October 25, 2024
This privacy policy describes how SofiRing ("we", "the website") collects, uses, and shares your personal data when you visit our website, use our services, or communicate with us.
We recommend that you read this policy carefully.
Changes to the Privacy Policy
We may update this policy as needed, for example, due to new procedures, legal changes, or operational reasons. The latest version is always published on our website. The date of the latest update is indicated at the top.
What data do we collect and how is it used?
- Data you provide yourself
We collect personal data that you provide to us, for example when ordering, creating an account, or contacting customer service. This data may include:
- Contact details: name, address, email address, phone number
- Order information: billing and delivery address, payment information
- Account information: username, password, security questions
- Customer support: information you provide when contacting us
If you choose not to provide certain information, some services may be unavailable.
- Data we collect automatically
When you use our services, we automatically collect certain information about your usage, such as:
- Device information, browser, IP address, network details
- Usage data via cookies and similar technologies
- Data from third parties
We may also receive information about you from third parties, such as:
- Technical and payment providers (for example, Shopify and payment processors)
- Marketing and analytics partners
All third-party information is processed according to this policy.
How do we use personal data?
We process your personal data to:
- Provide and deliver services: manage orders, payments, deliveries, returns, and customer accounts
- Communicate: send important information about your order, customer support, changes, etc.
- Marketing: send offers and relevant information (based on legitimate interest under GDPR)
- Security and fraud prevention: detect and prevent unauthorized use or fraud
See also the section on Cookies below.
Cookies
We use cookies and similar technologies to improve your experience, analyze traffic, and personalize ads. Most browsers accept cookies automatically, but you can change the settings if needed. More about the cookies we use via Shopify can be found at: Shopify Cookie Policy
Note that some features on the website may stop working if you block cookies.
When do we share your data?
We may share your personal data with:
- Service providers: IT, payment processing, warehouse, distribution, customer support, analytics
- Business and marketing partners
- Our group companies or affiliates
- In case of legal requirements or business events: such as mergers, acquisitions, or bankruptcy
We do not sell or share your personal data to third parties for marketing purposes without consent.
Links to third parties
Our website may contain links to external sites. We are not responsible for their privacy policies or content. Always read these before providing personal information on another platform.
Children’s personal data
Our services are not intended for children, and we do not knowingly collect personal data about children. If you are a guardian and discover that your child has provided information to us, contact us to have it deleted.
Security and storage
We take reasonable security measures but cannot guarantee complete security. Your data is stored as long as necessary for the purpose, according to law, or to fulfill agreements.
Your rights
Depending on where you live, you have the right to:
- Request access to, correction, or deletion of your personal data
- Object to certain processing or request restriction
- Withdraw consent (if processing is based on consent)
- Request data portability
- Unsubscribe from marketing emails via a link in the email
We may need to verify your identity upon request. We respond within a reasonable time according to applicable law.
Complaints
If you have complaints about our handling, contact us via the contact details below. You can also contact the Swedish Authority for Privacy Protection (IMY) or the relevant supervisory authority within the EEA.
International data transfer
Your data may be transferred and processed outside your home country. When transferring outside the EU/EEA, we apply recognized safeguards according to the law.
Contact details
Do you have questions about this privacy policy or want to exercise your rights?
Contact us at:
Email: support@sofiring.com
Data Controller: SofiRing / Feilong Trading Co., Limited
Address: LAT 1309, 9th Floor, Lucky Centre, No. 175-176 Wan Chai Road, Wan Chai, Hong Kong
We are the data controller for the processing of your personal data unless otherwise stated.